People of all ages are using Social Media outlets such as Facebook and Twitter to communicate, network, and more importantly to learn about new products and service providers. Here are some of the top tips for health care professionals to implement and properly utilize a social media outlet.
Instead of simply placing ads on your Facebook profile and hoping you get a new customer you should instead focus on networking. Networking is the key to properly utilizing social networks. By offering free and invaluable advice to people you can help to build up their trust and eventually convert some of them into paying customers. They know how much you supported them when they simply asked a question on the Facebook fanpage so these people will feel much more confident in actually visiting your office and getting your professional medical services.
Word Of Mouth:
Word of mouth advertising is the best way to get new customers and Facebook is one of the best places to help generate positive word of mouth advertising. If a customer comes in and is very happy with the services you rendered then it is important that you ask them to not only become a fan of your Facebook page but to also tag you in a post. If the customer makes a post talking about how great their teeth whitening appointment went and then tags your Dental office you will begin to be able to build up your client base with new customers and this method will also save a lot of money over traditional advertising.
It is vital that you are on your Facebook page daily and interacting with people. If someone asks a question or posts a comment on a post on your businesses Facebook fanpage then it is vital that you respond in a positive manner. You are not looking to make a quick sale but to instead focus on building up trust and relationships so when these potential customers need medical work they will think of your office first. These people who have interacted with you in a positive manner on Facebook will also be much more likely to recommend your services to their friends and family, even if they have never actually been to your office before or not.
Social networking can drastically increase your customer loyalty and help you to build up a larger base of clients; however you need to actually interact with people on the social networks and not simply try to sell them your services.